BLP.LA

The BLP Project

In conjunction with the retrospective Richard Artschwager! on view at the Hammer Museum through September 1, 2013 LAND (Los Angeles Nomadic Division) and the Hammer Museum present a citywide installation of Richard Artschwager’s blps—a word coined by the artist (pronounced “blips”) in the late 1960s which consists of black lozenge-shaped marks meant to inspire focused looking and draw our attention to the places and things around us that often go unnoticed. LAND’s Director and Curator, Shamim M. Momin, selected a number of sites throughout Los Angeles to place the blps. A selection of blps is also located on the property of The Cosmopolitan of Las Vegas.

Download the L.A. Blp Map to discover blps in neighborhoods around L.A.

Meet the blp.

Artschwager’s blps were first installed at the University of California–Davis, and over the years, have been installed in numerous public locations in cities in the U.S. and Europe, such as on subways and building facades, as well as indoor locations such as galleries, and produced in a range of materials, including vinyl, spray-painted stencils, wood, and rubberized horsehair. The blps have transformed art spaces and city streets for decades, creating an opportunity for the “useless looking” the artist aspired to throughout his career.

Win a two-night stay at The Cosmopolitan Las Vegas

Enter to win one of three prize packages that include a two-night stay at The Cosmopolitan Las Vegas, a one-year membership with LAND, and a Richard Artschwager catalogue and tote. To enter, simply Instagram or Tweet your own photo of a blp with #blpla or #blplv in the text or caption. The first winner will be announced Tuesday, August 27, 2013, the second Tuesday, September 10, 2013, and the grand prize winner will be announced Tuesday, September 24, 2013.

About the Exhibition

The Hammer Museum is the only West Coast venue for Richard Artschwager!, a full-scale retrospective exhibition of the work of Richard Artschwager (1923–2013). Organized by the Whitney Museum of American Art in association with the Yale University Art Gallery, and curated by Jennifer Gross, Seymour H. Knox, Jr. Curator, Modern and Contemporary Art, Yale University Art Gallery, Richard Artschwager! features more than 145 works spanning six decades, including sculptures, paintings, drawings, photographs, and prints. Often associated with pop, minimalism, and conceptual art, Artschwager’s work never fit neatly into any of these categories. The Hammer’s presentation is organized by senior curator Anne Ellegood. Following the presentation of Richard Artschwager! at the Hammer Museum, the exhibition will travel to the Haus der Kunst, Munich and the Nouveau Musée National de Monaco.